Friday, December 21, 2012

Cars Land at Disney California Adventure Park to receive 2013 Thea Award for Outstanding Achievement

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Cars Land, Disney California Adventure Park
Named for a 2013 Thea Award for Outstanding Achievement by the Themed Entertainment Association
Category: New Theme Park Land
Thea Awards Gala is April 6 at Disneyland Resort, Anaheim
Guests visiting Cars Land often remark that, “It looks like they took the plans for the Disney∙Pixar movie and just pushed 'Print!'” Cars Land is indeed a startlingly accurate realization of the town of Radiator Springs and surrounding Ornament Valley, but the reality is not nearly that simple. Walking down the main drag of Radiator Springs, all of the storefronts and businesses which appeared in the Cars films have been brought to life in careful and delightful detail. From Flo's V8 CafĂ©, Fillmore’s Taste-In and the Cozy Cone Motel to Sarge's Surplus Hut, Radiator Springs Curios and Ramone's House of Body Art, each has been created as its own distinct experience, drawn from the films and further inspired by the lore and legend of Route 66. In addition to the big “E-Ticket” ride, Radiator Springs Racers, two other attractions, Luigi's Flying Tires and, in particular, Mater's Junkyard Jamboree are cleverly conceived reinventions of classic rides, each with a new twist.

Cars Land's 12 acres are particularly notable for the overwhelming scale of the rockwork panorama that frames the land, providing spectacular vistas and a sense of scale and perspective that make the significantly large footprint of the development even larger, seeming to extend for miles. At night, spectacular lighting takes the entire land to a new level of immersion as the colorful neon lights of downtown Radiator Springs come to life against the glowing palate of the Ornament Valley landscape beyond.

The sensitive layout, sophisticated use of scale, extension of character details and the high quality of execution combine to make this an outstanding example of experiential design. Far beyond being a supporting element of the Radiator Springs Racers attraction, Cars Land is a destination attraction in and of itself.

Retail, food and beverage programming begins with inspiration from the films, but Imagineers have added humor, story and surprise extra touches throughout. Every element has been thoughtfully considered to maximize its character and story content, while simultaneously providing optimal (but often invisible) operational function and capacity.

Twelve beacons of excellence in the design of compelling places and experiences

"The annual Thea Awards, presented by the Themed Entertainment Association (TEA), recognize and honor excellence and breakthrough innovation within our industry, wherever it is to be found,” says TEA president Christine Kerr of BaAM Productions. “From Harry Potter to Cars Land, from Transformers to Canadian sports, from the brief run of a world expo to the sustained success of a classic theme park, this year's Thea Awards are helping define the next generation of Experience Design while staying firmly rooted in the core tradition of storytelling."

The awards will be formally presented on 6 April 2013 at the 19th Annual Thea Awards Gala, a ticketed, black-tie dinner affair, open to the public, at the Disneyland Resort, Anaheim USA. Title sponsor of the 19th Thea Awards Gala is AECOM. The Gala producer is Patrick Roberge Productions. TEA events producer is Kathy Oliver. Tickets on sale now at the TEA Box Office. More information and photo gallery at this link.