Friday, December 21, 2012

Radiator Springs Racers at Disney California Adventure set to receive Thea Award for Outstanding Achievement in April 2013

Radiator Springs Racers at Cars Land, Disney California Adventure Park
Radiator Springs Racers, Disney California Adventure Park
Named for 2013 Thea Award for Outstanding Achievement by the Themed Entertainment Association
Category: Attraction
In one of the largest attractions ever built for a Disney theme park, the Radiator Springs Racers ride at Disney California Adventure Park puts visitors in the driver’s seat for a thrilling race through the world of the Disney∙Pixar film Cars. This family-oriented, indoor/outdoor thrill ride incorporates fast moving, variable-speed, six-passenger vehicles that start their journey with a calm and scenic drive through the colorful landscape of Ornament Valley. Traveling into an interior dark ride environment, guests find themselves face-to-face with Lightning McQueen, Tow Mater and all the other 4-wheeled personalities of Radiator Springs, personified via breakthrough figures that combine physical and projected animation to bring the characters to life. Variable track paths allow for changing and unpredictable scene experiences during the indoor portion of the ride. The ride culminates in a high speed, side-by-side, outdoor race between two ride vehicles that careen neck-and-neck through the twisting Ornament Valley landscape. The winner isn't decided until the cars reach the Finish Line at the end of the race!

This attraction demonstrates true excellence in design, technical innovation and in execution. In bringing a well-known movie to life, the designers went the extra step in expanding it into a fully experiential world, creating new details and gags throughout. The animated figures break new ground in creating the illusion of live animation, and the technical elements, including special effects, sophisticated, in-vehicle sound, and a sophisticated ride system, have all been transparently integrated into the highly enjoyable story and experience. In addition, the design team incorporated an extremely large attraction footprint into the plan of the overall Cars Land footprint in a way that creates multiple notable scenic vistas, and overlooks and seamlessly intertwines the environment and attraction into a total experience greater than the sum of its parts.

Twelve beacons of excellence in the design of compelling places and experiences
"The annual Thea Awards, presented by the Themed Entertainment Association (TEA), recognize and honor excellence and breakthrough innovation within our industry, wherever it is to be found,” says TEA president Christine Kerr of BaAM Productions. “From Harry Potter to Cars Land, from Transformers to Canadian sports, from the brief run of a world expo to the sustained success of a classic theme park, this year's Thea Awards are helping define the next generation of Experience Design while staying firmly rooted in the core tradition of storytelling."

The awards will be formally presented on 6 April 2013 at the 19th Annual Thea Awards Gala, a ticketed, black-tie dinner affair, open to the public, at the Disneyland Resort, Anaheim USA. Title sponsor of the 19th Thea Awards Gala is AECOM. The Gala producer is Patrick Roberge Productions. TEA events producer is Kathy Oliver. Tickets on sale now at the TEA Box Office. More information and photo gallery at this link.