Friday, December 21, 2012

Tait Pixel Tablets recognized with 2013 Thea Award by TEA

Tait Pixel Tablets
Tait Pixel Tablets
Named for a 2013 Thea Award for Outstanding Achievement, by the Themed Entertainment Association
Category: Outstanding Technology
Thea Awards Gala is April 6 at Disneyland Resort, Anaheim USA
A simple graphic display system, The Card Trick, has been in use over countless decades virtually unchanged. In popular use at large, mostly outdoor events, such as football and soccer games, the card trick typically uses a series of handheld, graphically printed cardboard panels, which when correctly displayed, create a large billboard-like sign. The essence of these card tricks is that multiple changing sign displays are created when event guests hold them in a certain order in response to commands.

It has not always been possible to have every card trick appear exactly as intended by the graphic designer due to variables of human activity. And until the creation of the Tait Pixel Tablet, no improvements had occurred in the long life of the basic card trick system. But now, a technical giant step has made it possible to create this type of event display in a precisely programmed method reflecting the designer's intent. These new displays are lit so as to be more visible in darkened venues compared to the cardboard panels that rely on ambient light for visibility.

Click here for more Thea Awards photos
The Tait Pixel Tablet is a small, 5" square device containing nine LEDs, individually color programmed, that can be temporarily attached to stadium seating, or hand-held by both audience members and performers. The tablets are programmed and controlled using existing entertainment equipment without requiring any custom proprietary inventions. These striking displays are achieved primarily by an intelligent combination of readily available components with the unique new LED tablet.

As seen at the opening ceremony of the London 2012 Olympic Games, the Tait Pixel Tablet transformed the main Olympic stadium into a huge array of LED video pixels mapped to the space inhabited by the entire audience. The London display used over 70,000 individual tablets, which converted the entire audience with 634,600 pixels into the world's largest 3D video screen.

The designers of future events now have a versatile new system of video displays that can be arranged with endless possibilities into their venues using stationary or moving, fixed or portable formats, integrated into their attraction elements. Large venue events that desire to use the old card trick methods now have the option to use the cutting edge new Tait Pixel Tablet to enhance their live events.
Twelve beacons of excellence in the design of compelling places and experiences
"The annual Thea Awards, presented by the Themed Entertainment Association (TEA), recognize and honor excellence and breakthrough innovation within our industry, wherever it is to be found,” says TEA president Christine Kerr of BaAM Productions. “From Harry Potter to Cars Land, from Transformers to Canadian sports, from the brief run of a world expo to the sustained success of a classic theme park, this year's Thea Awards are helping define the next generation of Experience Design while staying firmly rooted in the core tradition of storytelling."

The awards will be formally presented on 6 April 2013 at the 19th Annual Thea Awards Gala, a ticketed, black-tie dinner affair, open to the public, at the Disneyland Resort, Anaheim USA. Title sponsor of the 19th Thea Awards Gala is AECOM. The Gala producer is Patrick Roberge Productions. TEA events producer is Kathy Oliver. Tickets on sale now at the TEA Box Office. More information and photo gallery at this link.