Friday, December 21, 2012

Warner Bros. Studio Tour - The Making of Harry Potter named for 2013 Thea Award by Themed Entertainment Association


Warner Bros. Studio Tour – The Making of Harry Potter
London, England
Named for a 2013 Thea Award for Outstanding Achievement, by the Themed Entertainment Association
Category: Studio Tour
Thea Awards Gala: April 6 at Disneyland Resort, Anaheim USA
 
The Harry Potter film series have brought J.K. Rowling’s books to the screen and captivated fans from all over the world for more than a decade. The Making of Harry Potter Studio Tour celebrates the craftsmanship that went into the film productions in an extraordinary way. A new building was constructed on the Warner Bros. Studio lot in Leavesden, where visitors can experience the fascinating process used to convincingly create the extraordinary characters, worlds and events of the books. The tour starts off in a theater setting and after a brief introduction by the film's young stars, the visitors are invited to explore the exhibition consisting of beautifully staged actual artifacts, models and set pieces. These are interpreted by interactive displays that give a broad perspective of the efforts that went into the productions. Eye candy provided by the actual flying brooms used to levitate Harry and Mad Eye Moody is viewed against a brilliantly lit green backing. This arresting set-up draws the audience into a demonstration of the special effects created with this process. Rooms wallpapered with a myriad of drafted design details provide a reflection of the minutiae necessary in creating a fantasy world and serve as a gateway to the final exhibit. Here the importance of detail is driven home by a breathtaking model of Hogwarts Castle, a veteran of all 8 films.

Everything that is done with the Harry Potter brand faces high expectations from fans all over the world. The Making of Harry Potter Studio Tour has managed to more than fulfill those expectations. In contrast to the Wizarding World of Harry Potter at Universal’s Island of Adventure, where visitors are immersed into fantasy environments, the Studio Tour focuses specifically on the “making of” part of the Harry Potter films. The presentation varies from simple information to very detailed settings used in the films, and never loses sight of the filmmaking process. Because of how deeply generations of fans have bonded with the Harry Potter stories and films, highly complicated aspects of filmmaking are readily communicated and absorbed by eager audiences.

Twelve beacons of excellence in the design of compelling places and experiences
"The annual Thea Awards, presented by the Themed Entertainment Association (TEA), recognize and honor excellence and breakthrough innovation within our industry, wherever it is to be found,” says TEA president Christine Kerr of BaAM Productions. “From Harry Potter to Cars Land, from Transformers to Canadian sports, from the brief run of a world expo to the sustained success of a classic theme park, this year's Thea Awards are helping define the next generation of Experience Design while staying firmly rooted in the core tradition of storytelling."

The awards will be formally presented on 6 April 2013 at the 19th Annual Thea Awards Gala, a ticketed, black-tie dinner affair, open to the public, at the Disneyland Resort, Anaheim USA. Title sponsor of the 19th Thea Awards Gala is AECOM. The Gala producer is Patrick Roberge Productions. TEA events producer is Kathy Oliver. Tickets on sale now at the TEA Box Office. More information and photo gallery at this link.