Friday, February 22, 2013

Braun, Earnest & Shaw of Entertainment+Culture Advisors speak on the global attractions market at TEA Summit April 4 in Anaheim


Market/Business Trends: Global Destination Entertainment Hot Spots

On April 4, 2013 as part of the TEA Master Class for Executives at the TEA Summit:

Ray Braun, Matt Earnest and Ed Shaw of Entertainment + Culture Advisors take their own special look at the market, marketplace, and business opportunities in 2013 and beyond. They'll look at the global hot markets for entertainment development and spotlight some key markets, addressing issues such as:
  • Dubai: is it really 2007 all over again?
  • Moscow: is this the new hot spot?
  • China: understanding the hierarchy of markets in China
  • Singapore/Johor: strategies in creating a theme park hub
The TEA Master Class is part of the 2-day TEA Summit and the Themed Entertainment Association's 2013 Weekend of Events, which includes the Master Class (April 4), Thea Case Studies Day (April 5) and the annual Thea Awards Gala (April 6). The events are held at Disneyland Resort in Anaheim, Calif USA. Click here for tickets/more information.

 Raymond E. Braun is a founding Principal of Entertainment + Culture Advisors (ECA), specializing in entertainment development projects, recreation and tourism economics, and attraction development potential. Prior to forming ECA, Mr. Braun was the head of the Entertainment Practice at Economics Research Associates (ERA) and Economics at AECOM.

Clients in the theme park industry include major operating companies such as the Walt Disney Company, Sea World, Universal Studios, and Merlin Entertainments. Mr. Braun has helped plan major cultural attractions including the J.P. Getty Center in Los Angeles, the Rose Center at the American Museum of Natural History in New York, the California Academy of Sciences in San Francisco, and the Henry Ford in Dearborn.

Internationally, Mr. Braun has in depth experience in Europe, Japan, Korea, China, Singapore, Hong Kong, India, Australia, Canada and Mexico. Major projects have included market planning and attendance analysis for Universal Studios Singapore; consulting with Merlin regarding LEGO theme park development opportunities; economic planning for recreation and commercial development in Beijing; movie studio and related theme park in Australia, Warner Bros. Movie World; global location research for KidZania; theme park in Southern Malaysia for Khazanah Nasional; and resort projects throughout Mexico.

Matthew L. Earnest is a founding Principal of Entertainment + Culture Advisors, specializing in market and financial analysis of large scale entertainment developments. Prior to forming ECA, Mr. Earnest was a senior member of the Entertainment Practice at Economics Research Associates (now Economics at AECOM) and Regional Director, managing the Los Angeles and San Francisco offices.
From casino resorts to urban entertainment retail districts, Mr. Earnest has advised both national and international clients on land use options, available markets, program sizing, and economic feasibility. Project clients have included entertainment companies, sports franchises, casino operators, private equity groups, and real estate developers. As a leader in a global entertainment practice, project work has included assignments in China, Hong Kong, Macau, Vietnam, Korea, Abu Dhabi, Mexico, and across the United States.

Prior to joining ERA and then AECOM, Mr. Earnest was an independent consultant specializing in analysis of branded attractions and entertainment retail development. Clients included private equity, non-profits, and a multi-national consumer products company. For his clients, Mr. Earnest provided financial analysis, attendance estimates, program strategies and operational feasibility. Mr. Earnest holds a B.S. from Stanford University and an M.B.A. from UCLA’s Anderson School of Management.


Edward P. Shaw is a Senior Associate with Entertainment + Culture Advisors (ECA) and manages economic and business planning analyses for public and private clients in the destination and entertainment development industry.

Mr. Shaw advises on land use options and overall project feasibility while delivering customized market demand, program, financial and economic impact assessments. His clients have included entertainment and attraction companies, major and minor league professional sports franchises, resort developers, stadium and venue developers, and municipalities throughout North America, South America, Europe and Asia.

Prior to ECA, Mr. Shaw was a Senior Associate with AECOM where he was a leading member of the Sports + Venues economics practice. Mr. Shaw joined AECOM as part of its acquisition of Economics Research Associates (ERA) where he was a member of the Entertainment and Recreation Practice Group. Project work with AECOM and ERA included assessments of major destination attractions, theme parks, stadiums, arenas, multi-sport venues, golf courses, resorts, waterparks, entertainment anchored retail, and museums. Mr. Shaw holds a B.A. in Economics and Political Science from Yale University and an M.S. in Finance and Development from NYU’s Tisch Center for Tourism, Hospitality and Sports Management.