Sunday, March 17, 2013

John Paul Guerts of Nickelodeon to speak on Branding panel at TEA Summit Master Class April 4 in Anaheim

Working with Brands - Creativity inside the Brand Box
Moderated by Dave Cobb of Thinkwell, panelists including John Paul Geurts of Nickelodeon, Kevin Kiniry of DC Entertainment and Susan Bonds of 42 Entertainment will discuss the process of collaboration with the brand's creative & business strategists to meet challenges that all TEA members face with growing frequency:

  • Bringing established brands to life as location-based attractions
  • Exceeding guest expectations
  • Being creative and fresh
Welcome to the era of Brands, Brands and More Brands!


John Paul Geurts
Vice President, Creative Director, Nickelodeon
Over the past 18 years, John Paul has become the driving force for all branded environments at Nickelodeon which include theme and water parks, resorts, live shows and cruises.

All design and story driven content is managed by JP and his collaborative team. From walk around characters to thrill rides, this amazing group touches every aspect of production. With John Paul’s leadership, the Nickelodeon shows and attractions have grown from few to many all across the globe.

Prior to working with Nickelodeon, John Paul had a large clientele in both the legitimate theatre and hospitality industries. In New York, he worked with some of the most prestigious stage directors and designers in the business. He later opened attractions for Universal Studios Florida and went on to develop Halloween Horror Nights and other events for the company.

His work in live theatre continues to drive his story telling ability and collaborative skills. He is know as a “Director’s Designer.” He works tirelessly to tell a story through visual interpretation without ego or prejudice. John Paul’s work was heralded in the New York Times as being “unique and beautiful” for his production design of Glimmerglass Opera’s Albert Herring.

His career spans from regional projects to multimillion dollar resorts and attractions at some of the most prestigious theme parks worldwide. At the heart of his creative leadership is a commitment to high quality, unique interpretation and focusing on the audience and their needs.

The TEA Summit is part of the Themed Entertainment Association's 2013 Weekend of Events, which includes the annual 2-day Summit (April 4-5) and the annual Thea Awards Gala (April 6). The events are held at Disneyland Resort in Anaheim, Calif USA. Click here for tickets/more information.