Tuesday, March 12, 2013

Kevin Kiniry of DC Entertainment speaks on "Brands" panel at TEA Summit Master Class April 4 in Anaheim

Kevin Kiniry
Vice President, Creative Services, DC Entertainment

Kevin Kiniry is the vice president of Creative Services for DC Entertainment (part of Warner Bros. Entertainment). Kiniry has a broad range of responsibilities including providing creative feedback on various media interpretations of the DCE characters helping to bring iconic characters like Superman, Batman and Wonder Woman to life at theme parks and through consumer products.

In this leadership role, Kevin has also shepherded the new branding of DC Collectibles, the in-house collectibles department of DCE. Having been with the DCE family for over 12 years, Kevin began his career in the Licensing/Brand Management Department. In this role, Kevin worked with various Warner Bros. Divisions on brand and character guidelines as well as product development. In 2010, Kevin became head of Creative Services and was named vice president of the department in 2012. Strategies:

Working with Brands - Creativity inside the Brand Box
Moderated by Dave Cobb of Thinkwell, panelists including Kevin Kiniry of DC Entertainment, Susan Bonds of 42 Entertainment and John Paul Geurts of Nickelodeon will discuss the process of collaboration with the brand's creative & business strategists to meet challenges that all TEA members face with growing frequency:
  • Bringing established brands to life as location-based attractions
  • Exceeding guest expectations
  • Being creative and fresh
Welcome to the era of Brands, Brands and More Brands!

The TEA Summit is part of the Themed Entertainment Association's 2013 Weekend of Events, which includes the annual 2-day Summit (April 4-5) and the annual Thea Awards Gala (April 6). The events are held at Disneyland Resort in Anaheim, Calif USA. Click here for tickets/more information.