Meet the Media Experts!
Getting the Word Out in the Digital Age
Negotiating the delicate balance of getting the word out, honoring your
NDA, and dealing with 21st century communications. What’s legal, what’s
not. How to capture and tell your story in the most effective ways for
social media. Moderated by Patricia MacKay, Ones&ZerosMedia.
Panelists: Wendy Heimann-Nunes and Eric Galen of Heimann/Galen LLP and Judy Rubin, Judith Rubin Public Relations.
Summit is part of the Themed Entertainment Association's 2013 Weekend
of Events, which includes the annual 2-day Summit (April 4-5) and the
annual Thea Awards Gala (April 6). The events are held at Disneyland
Resort in Anaheim, Calif USA. Click here for tickets/more information.
Rubin works in trade publishing, PR, social media and communications
for the Experience Industry. She likes to direct attention to and
help position unique and sometimes under-appreciated niches and
disciplines where art and technology conjoin. In the
course of 25+ years she has amassed a significant body of
journalistic work in such areas as giant screen cinema, fulldome
video, motion simulation, project management, lighting and acoustics,
fabrication, technical design, and show control.
Judy is adept at
telling the story of a project, person or company in a meaningful
industry context. An artist by training, she is fascinated by the
creative and cultural interchange within attraction design. Current
clients include TEA, IMERSA.org, FUNA International, SimEx-Iwerks,
The Producers Group and Sennheiser. Judy is co-editor of InPark
Magazine and contributes often to Lighting&Sound America and
Sound & Communications magazines. She edits the TEA Annual &
Directory, the Thea Awards Program, the TEA/AECOM Theme Index, and
numerous TEA blogs. She got her start in the industry in 1987 at
World's Fair magazine.
Judy moves among a variety of professional roles in the game of media relations, publishing and promotions, allowing her to see the picture from multiple angles: publicist, journalist, editor, ad sales, copywriter, blogger etc. In this panel discussion, Judy will talk about effective ways to build and balance a social media presence while reaching out to, supporting and partnering with the trade media, and offer some guidelines for identifying and positioning your unique story in the digital news environment.
At the 2013 Thea Awards Gala on April 6, Judy will be honored with TEA's Distinguished Service Award. Additional profile information here.