Sunday, March 17, 2013

Media in the digital age: Judith Rubin speaks at TEA Summit Master Class April 4, 2013 in Anaheim

Meet the Media Experts!
Getting the Word Out in the Digital Age

Negotiating the delicate balance of getting the word out, honoring your NDA, and dealing with 21st century communications. What’s legal, what’s not. How to capture and tell your story in the most effective ways for social media. Moderated by Patricia MacKay, Ones&ZerosMedia. Panelists: Wendy Heimann-Nunes and Eric Galen of Heimann/Galen LLP and Judy Rubin, Judith Rubin Public Relations.

The TEA Summit is part of the Themed Entertainment Association's 2013 Weekend of Events, which includes the annual 2-day Summit (April 4-5) and the annual Thea Awards Gala (April 6). The events are held at Disneyland Resort in Anaheim, Calif USA. Click here for tickets/more information.

Judith Rubin works in trade publishing, PR, social media and communications for the Experience Industry. She likes to direct attention to and help position unique and sometimes under-appreciated niches and disciplines where art and technology conjoin. In the course of 25+ years she has amassed a significant body of journalistic work in such areas as giant screen cinema, fulldome video, motion simulation, project management, lighting and acoustics, fabrication, technical design, and show control. 

Judy is adept at telling the story of a project, person or company in a meaningful industry context. An artist by training, she is fascinated by the creative and cultural interchange within attraction design. Current clients include TEA,, FUNA International, SimEx-Iwerks, The Producers Group and Sennheiser. Judy is co-editor of InPark Magazine and contributes often to Lighting&Sound America and Sound & Communications magazines. She edits the TEA Annual & Directory, the Thea Awards Program, the TEA/AECOM Theme Index, and numerous TEA blogs. She got her start in the industry in 1987 at World's Fair magazine. 

Judy moves among a variety of professional roles in the game of media relations, publishing and promotions, allowing her to see the picture from multiple angles: publicist, journalist, editor, ad sales, copywriter, blogger etc. In this panel discussion, Judy will talk about effective ways to build and balance a social media presence while reaching out to, supporting and partnering with the trade media, and offer some guidelines for identifying and positioning your unique story in the digital news environment.

At the 2013 Thea Awards Gala on April 6, Judy will be honored with TEA's Distinguished Service Award. Additional profile information here.