Sunday, March 17, 2013

Media in the digital age: Pat MacKay of Ones&ZerosMedia moderates panel at TEA Summit Master Class April 4, Anaheim

Meet the Media Experts!
Getting the Word Out in the Digital Age

Negotiating the delicate balance of getting the word out, honoring your NDA, and dealing with 21st century communications. What’s legal, what’s not. How to capture and tell your story in the most effective ways for social media. Moderated by Patricia MacKay, Ones&ZerosMedia. Panelists: Wendy Heimann-Nunes and Eric Galen of Heimann/Galen LLP and Judy Rubin, Judith Rubin Public Relations.

The TEA Summit is part of the Themed Entertainment Association's 2013 Weekend of Events, which includes the annual 2-day Summit (April 4-5) and the annual Thea Awards Gala (April 6). The events are held at Disneyland Resort in Anaheim, Calif USA. Click here for tickets/more information.

Patricia MacKay
Ones&ZerosMedia
Patricia MacKay - a pioneering figure in entertainment communications - currently divides her time between her content consultancy Ones&ZerosMedia and her role as Editorial Director for Quite Specific Media Group.

She is currently working with select experts to focus on digital development and content projects in theatre, film, themed entertainment, costume, sets, projection, and lighting under the banner of A Pat MacKay Projects for veteran publishing company Quite Specific Media Group, Ltd.

Journalist, writer, editor and publisher, MacKay founded Entertainment Technology Communications Corporation which published Theatre Crafts International/TCI and Lighting Dimensions (now published as Live Design), and founded the entertainment technology industry trade show and seminar event, LDI.

She led the industry in creating manufacturer and product directories, summer theatre, university and college, and jobs guidebooks, the LDI awards and the TCI Awards (now the Live Design Awards) programs. A digital pioneer, she led the 1992/93 development of the industry’s first comprehensive, internet-based portal, ETEC.

Since 1996, Pat MacKay has divided her time between writing, content creation, website development, and production for a wide range of new and old media, themed attraction, entertainment and special events projects for clients that include Times Mirror Group, Fox TV Studios, Warner Bros./Six Flags, Paramount Parks/Viacom, On Track Themes, Landmark Entertainment, Universal Studios, C2C, The Hettema Group, and Quite Specific Media.

Selected projects include: Asian Games 2006 Opening Ceremony feasibility, Barcelona 2004 Opening Ceremonies, We the People, Halloween in Hollywood, and NYC 2012 for Spectak Inc., plus Hollywood Bar and Grill, Graumann’s Chinese Theatre tour, The Mask in 3D, Hershey’s Really Big 3D Chocolate Show, Hershey’s Factory Tour as well as a numerous location-based projects for China, Korea, Malaysia, Saudi Arabia, Abu Dhabi, and Dubai.

She has edited, co-authored, and/or provided editorial direction for a wide range of works including: Walt Disney Concert Hall: The Backstage Story, To Boldly Go (Behind the Scenes at Star Trek: The Experience), The Art of the Abraham Lincoln Presidential Library (for BRC Imagination Arts), numerous articles on all aspects of entertainment and entertainment technology appearing in various websites, Theatre Crafts magazine, TCI magazine, and Lighting Dimensions, Theatre, Spaces, and Environments (for Schechner/Rojo/MacNamara)/Drama Book), The Shakespeare Complex (with Glenn Loney/Drama Book), Supermannerism (for C.Ray Smith), and The Shapes of Our Theatres (for Jo Mielziner/Clarkson Potter).

MacKay has served as producer and moderator of panels and workshops on entertainment architecture, theatre architecture and themed entertainment and location based entertainment design. Additionally, she was instrumental in the launch and structure of eight years of Lighting Dimensions International workshops and seminars, She has also participated in sessions at Indiana University, Pro Sound and Light Asia/Singapore, World Light Fair /Tokyo, USITT, and the TCI Weekend Workshops.

She was elected fellow of the USITT in 1984, co-chaired the USA’s golden-Trigue-winning Prague Quadrennial Committee, is the winner of both the New England Theatre Award and the USITT Health & Safety award, and since 1996 has been a member of the Themed Entertainment Association's Thea Awards Committee. She has served on the Wally Foundation Board of Directors and is active on the USITT Fellows Make It So task force. In 2007, she was honored with LDI’s Light In Life award for her many achievements and innovations. In 2012 MacKay joined the producing team of the annual TEA Summit.